HoNedI close deals for a living and critique everything for fun.
Egyptian, raised in Saudi, at home mostly abroad. I've been selling since high school and building revenue engines since Centro — but ask me about a game or a film and you'll get the longer answer. This is where I write it all down.
CAIRO · EG
Raised between borders, built by adapting.
I'm Egyptian, but I was born and raised in Saudi Arabia and spent most of my life abroad. I started selling in high school — the kind of early hustle that teaches you more about people than any classroom does.
I landed in Egypt in 2013, right in the middle of the upheaval, with no real idea what was going on around me. I adapted fast; I usually do. I studied nursing at Cairo University, switched to psychology four years in, and never formally graduated — by then the career had already found me. In 2016 I joined Vodafone, and the real shift into the commercial world began.
These days I'm a father of two, Mayann and Mazen — and yes, the family running joke is that Mayann's the favorite. When I'm not working, I'm deep in a game, a film, or an album, forming opinions nobody asked for.
What I'm always coming back to
The things that eat my free time — and most of the writing here.
Off the desk · on the micController in hand
God of War, Metal Gear Solid, Mortal Kombat, Halo — the classics I keep returning to, plus whatever's eating my evenings now. I review as I play.
The resident critic
I watch like a critic and can't help reviewing. Strong opinions, spoiler discipline, a soft spot for the ones that reward a rewatch.
Always something on
There's a soundtrack to all of it. What's on repeat, what's worth your time, and the odd deep cut I won't shut up about.
BD & training
Business development is the trade, and I train too — English and soft-skills programs for professionals who need to perform under pressure.
From the blog
Reviews, reactions, and the occasional work note.
Off the clock
Downtime
BIBAN · RiyadhBroadcast
Streams, playthroughs, and video reviews. Add videos in content.json — no need to touch the site.
Here for the business side?
Business development, training, systems, and case studies — all on one page.
Talk games, film, or work.
Got a recommendation, a disagreement about a movie, or an actual project? All three are welcome in my inbox.